You've probably heard that artists like Maria Bethânia, Daniela Mercury, Chico Buarque, and Ludmilla receive millions through the Rouanet Law. This is one of the most widely shared pieces of information on the internet—and also one of the most inaccurate.
The reality is quite different: the Rouanet Law does not directly pay artists and has limits, rules, and rigorous oversight. Even so, these fake news continue to spread and generate real impacts, hindering investments and harming cultural projects that could benefit thousands of people in Brazil.
The Rouanet Law does not give money directly to artists
Contrary to what many believe, the Rouanet Law does not "deposit" public money into the bank accounts of artists.
In fact, it works like this:
1 – Companies and individuals allocate part of their Income Tax to cultural projects;
2 – These projects undergo a rigorous technical analysis for approval;
3 – The resources allocated to the projects are used exclusively for the planned actions.
In other words: the money goes to the project, not to the artist.
And what about famous artists? Do they earn millions?
No.
Well-known artists can participate in projects, but that doesn't mean they receive large sums of money.
According to data from the Getulio Vargas Foundation (FGV, 2025):
• 80% of projects approved under the Rouanet Law are small and medium-sized;
• Most artists' fees do not exceed R$5,000.00;
• Only 3% of fees are greater than R$10,000.00;
This completely dismantles the idea that the Rouanet Law distributes millions to artists.
Why do so many people believe this?
Because fake news spreads quickly — especially when it involves public money and famous names. Phrases like: "The Rouanet Law only benefits big artists" and "It's public money being embezzled" gain traction precisely because they seem simple and catchy, even though they are incorrect.
The Rouanet Law has oversight and monitoring
Another little-known point: the Rouanet Law is highly regulated. It requires:
• Technical approval of the project;
• Execution according to the approved budget;
• Detailed accountability;
• Oversight by competent bodies.
Furthermore, the resource is not "new money," but rather an allocation of tax that would already be paid to the government.
What does the Rouanet Law actually do?
While many people discuss myths, the Rouanet Law continues to generate real impact:
• It brings free or accessible culture to thousands of people;
• It enables projects in communities and peripheral territories;
• It supports children, young people and the elderly in vulnerable situations;
• It stimulates the creative economy and generates jobs.
In practice, it transforms taxes into access, education, and opportunities.
The problem of fake news
Lies may have short legs, but their impacts are long-lasting.
When false information about the Rouanet Law circulates:
• Companies stop investing;
• Projects fail to happen;
• Communities and vulnerable people are left without assistance.
In other words, it's not famous artists who lose out—it's society.
The truth that needs to circulate
The Rouanet Law is not a privilege for the few. It is a tool that allows public money to:
• Reach those who need it;
• Finance culture transparently;
• Promote social inclusion.
Culture that transforms in practice
In practice, many civil society organizations use mechanisms such as the Rouanet Law to enable free and accessible projects, especially those aimed at vulnerable populations.
This is the case with initiatives that offer artistic training for children and teenagers, cultural workshops, public performances, and social inclusion actions through art — showing that the impact of the law goes far beyond the big names that appear in the media.
Conclusion
Understanding how the Rouanet Law works is essential to combat misinformation. More than just an incentive mechanism, it is a tool that:
• Expands access to culture;
• Strengthens public policies;
• Transforms realities throughout the country.
Therefore, before sharing any information, it's worth verifying it. When it comes to culture, quality information is also a right.